Having spectacular training people is only a few short steps away. Read on to find out more.
What’s Your Motto?
Selling is not a low-energy, low-emotional job. It takes a lot out of someone to fail time and time again in a day, and cold-calling over and over again with a smile on your face can be difficult at best. Figure out how to enforce the idea that your sales team is contributing to a much bigger picture. Have a team meeting and capture responses to a specific question, such as “what do we believe in?”. Form your motto around their answers, and give your salespeople a good vision to see more success.
Build Your Team Up, Not Down
Salespeople are an essential asset to your company. Without them, you don’t make sales. They should always feel like they are valuable as people and valuable to your company. They battle with rejection every day, and if you want them to be more successful as salespeople, you need to make sure you encourage their self-esteem. Elevate the importance of sales when you speak; talk to your entire sales department about how important they are to the company. Tell your entire company that sales is the most important piece of your company – and anyone that has a problem with it is welcome to make sales calls for a few weeks.
How’s Your Training Process?
Make sure each salesperson is trained the same way. Your system should be well-defined, and it should spur your salespeople to grow into their positions and learn as they go. This is super important for people who have never worked in sales before, or people who are new to your way of selling. It’s worth every penny if it means your salespeople all make one more sale a day; if you don’t think so, look at how many salespeople didn’t make it last year and compare it to the costs of hiring someone new. Keeping the old around is much cheaper.