Congratulations! You’ve thought of your next big idea (which happens when you’re an entrepreneur) and now it’s time to go somewhere big with it. But how, do you ask, could that possibly start? You know from experience that diving headfirst into something usually means you fail, so you need to make sure you ask yourself some very important questions before you start trying to sell your product to everyone and their mother.
How Do You Make People Want Your Product?
The easiest answer to this question, of course, is “show them the money.” You need to show your audience how they’re going to make use of your product or, in some cases, how they’re going to make money off of it if you’re pitching to companies whom you want to partner with.
If you can’t afford to build an actual prototype because your new idea is extremely expensive or will be difficult to build from the get-go, then you need to make sure you have something on the computer you can show everyone. If your product already is digital, show your audience what it can do for them.
Who Do You Need to Recruit?
Do you have an old mentor you haven’t talked to in a few years, or do you have someone you know you can trust when it comes to handing you the correct business advice about what’s going on in the real world? If you do, great. If you don’t, now’s the time to go find someone you know can give you good advice. Later on, you can consider recruiting the people who will work on other parts of your project, such as marketing.
