Honestly, it’s quite the chore trying to direct traffic to your website. But once you’ve got the process down, you have to keep people there to make any progress towards building a relationship and ultimately making a sale. Here are a couple of tactics to help you get started.

Good Use of Video

The video format has been popular since movies started being produced, and much of the time they can build trust faster than just plain text can. People can see your face, hear your voice, or learn a valuable lesson in just a few short minutes. A couple of short videos about core concepts or demonstrations on how to use your products will do the trick.

Smart Content

You’re in the food business, and you sell sweets and sugar-free sweets. It’s very safe to say that the audiences for those two particular types of sugary snacks are probably very different people. Use a tool, such as GetSmartContent, that will display content on your sidebars based on a number of factors, like previous browsing history and what someone searched for on your website. Tailoring content means the chance of someone sticking around to browse your website just a bit longer.

Ask for Feedback

Requesting feedback is a great way to engage your visitors, and it’s also an excellent way to improve your website based on what your audience wants. When someone doesn’t buy something, you should learn why they didn’t. Remember, it takes a village – input from other people is essential, especially when those other people know what they’re looking for.