Some sales tactics are just dumb – and you should avoid them. Check out the tips below to start doing so today.
Chasing the Goose
With technology and a challenging economic status at hand, it can sure be a relief to reach an actual person on the other end of the line. It's pretty rare these days to actually get the opportunity to sell your product to a real human being that may actually be able to use it. When you actually reach a human being, however, it doesn't always mean a sale. Sometimes the idea of making a sale is so intriguing and makes you so happy that you forget that some people just aren't going to help you make a sale. So, if you are lucky enough to get a person on the other end of the line, don't get your hopes up until the end of the conversation when you've had an opportunity to really talk to the client and ask them much-needed questions. Does your client actually have interest in your product or service? Do they have the means to pay for it? These kinds of questions will determine if you should keep on keeping on or move on to the next potential client.
Neglecting to Follow Up
People who sell things are almost always seen as the enemy; they take up time and aren't usually trustworthy. This is not true most of the time, of course, but it's how the public often sees salespeople. Until the salesperson proves otherwise, they are guilty of being uncaring and only after money. Building a relationship with a potential customer takes time, natural empathy, and patience. It can take quite a lot of effort to overcome the natural "go away" feeling most people have towards salespeople. Because of this, if you don't deliver or you don't follow-up like you say you will, you won't get cut any slack whatsoever. If you fail to do something you say you're going to do, you've likely lost the only opportunity you had to gain a new customer.
